*Article originally published on Snippets.
When we talk about design, it is necessary to understand that it relates to the aesthetic appeal of something, but not just that. It is mainly responsible for its overall perception.
I've learned many lessons from designing for companies, and I will share three remarkable ones.
When we talk about design, it is necessary to understand that it relates to the aesthetic appeal of something, but not just that. It is mainly responsible for its overall perception. When a designer joins a team to build a product/service, they become the bridge between the company and the customer's feelings.
Here are some reasons why adopting a design culture is important:
1. Adding Value
Every company wants to stand out from others, and design is the spice they need. It can increase the perception of value, from fancy packaging to tailored content.
Value is not luxury. We tend to think that only expensive products are valuable, but it is more about being the best option. For example, Coke is the first choice for many people, even with cheaper sodas available. That is value.
As soon as your customers see you as valuable, becoming a reference in your niche will be easier, which results in better gains.
2. Bringing Customers (Back)
Empathy is essential for a positive experience. It's one of the bases of design, and when creating for a company, a good designer aims to solve problems for the customer and company.
A good design will make the customer fall in love, and a regular one will help them accomplish their goal, but a bad design will be used just once, being optimistic.
A customer in love will defend a company, and a happy one will always come back to take more solutions from it, but a frustrated customer will tell everyone to avoid its products/services.
3. Saving Money and Time
To invest in design is to put money into value, and it can also save money and time.
Imagine funding a whole product/service to discover, in the end, that the team made it for the wrong audience or that blue was not a good choice for a restaurant. It can be frustrating to redo all the work.
Design can avoid many communication mistakes, which can save time and money.
The Final Ads
Remember that design will just develop potential. Immediate problem-solving cannot be guaranteed. It's a gradual process.
Choosing the design expertise that fits the current need may accelerate the process. A product or UX designer is the best choice to conceptualize or improve a product, and a graphic designer can help you convey a message with visual impact, for example.
These are just a few benefits of implementing a design culture in companies. That is why choosing a partner who offers design services is so important. So feel free to learn more about our creative division .Design and schedule a talk.
About the author
Nícolas Ribeiro is a graphic designer at Avenue Code, with over 6 years of experience in the creative field. He has worked for companies in the SAAS, food, and education industries. He lives in Rio de Janeiro, loves art, and is passionate about crafting all sorts of things
Article originally published on: https://blog.avenuecode.com/how-design-impacts-a-company
Nicolas Ribeiro is a graphic designer at Avenue Code, with over 6 years of experience in the creative field. He has worked for companies in the SAAS, food, and education industries. He lives in Rio de Janeiro, loves art, and is passionate about crafting all sorts of things.